Launch of The China UK Business Incubator

Education and business leaders from Sheffield are joining forces to launch a new hub set to help build links and generate investment from China.

China UK Business Incubator (CUBI) is launching today with support from the University of Sheffield, Sheffield City Council, Sheffield Chamber of Commerce, New Era and Sheffield Hallam University.

CUBI is a not-for-profit enterprise with the aim of stimulating more economic activity between Sheffield City Region and China at a time when the UK needs to increase trading partners beyond Europe.

The launch is being hosted by New Era Development, Sheffield's new Chinatown district.

Jerry Cheung, New Era Development Managing Director, said 'The overarching objective is to create wealth and jobs for the people and businesses of the City of Sheffield and the local region'.

The CUBI will offer support in trading with China, incubation space to help Chinese nationals set up businesses in Sheffield and help in increasing the city's Chinese student population.